How a B2B SaaS Startup Grew Blog Traffic 300% with Data-Driven Infographics
Challenge: TechFlow, a B2B project management platform, struggled to stand out in a crowded market. Their text-heavy blog posts weren't generating engagement or backlinks, limiting organic reach.
The marketing team knew they needed visual content to capture attention, but lacked design resources. Traditional design tools required hours per graphic, and outsourcing was cost-prohibitive for their startup budget.
Solution
TechFlow adopted InfographicMaker's timeline and process flow templates to visualize product roadmaps and customer onboarding workflows. Their content strategy shifted from pure text to data visualization:
- Weekly blog posts featuring custom infographics showing industry trends
- Quarterly roadmap timelines shared across social media and email newsletters
- Process flow diagrams explaining complex product features
Results
2x
Traffic increase
20
Backlinks earned
2.5x
Social shares
"InfographicMaker cut our content creation time from 4 hours per graphic to 30 minutes. We're publishing visual content weekly now, and our organic traffic has doubled in four months." — Jessica Kim, Head of Marketing, TechFlow
Company
TechFlow - B2B project management SaaS
Industry
Software / Productivity Tools
Team size
15 employees, 2-person marketing team
Templates used
- • Timeline infographics
- • Process flow diagrams
- • Comparison charts